Why Renewable Energy Must Be Embedded in Every New Building
By Juan Becerra


By Juan Becerra



Sustainability isn’t just about cutting emissions or using renewable materials — it’s about transforming the way society thinks, builds, and grows. Juan Becerra, a sustainability and renewable energy strategist from Bogotá, stands at the intersection of innovation and purpose, helping organizations bridge the gap between vision and measurable climate impact.



Cities are growing faster than ever before. By 2050, nearly 70% of the world’s population will live in urban areas. This rapid growth brings opportunity—but also challenges: pollution, overcrowding, energy use, and social inequality.


In the evolving landscape of global commerce, sustainability has shifted from a buzzword to a business imperative. Companies are no longer measured by profits alone but by their impact on society and the environment. At the forefront of this movement is Juan Manuel Becerra Sánchez, a Latin American business leader whose work seamlessly blends profitability with purpose. His career has been defined by helping companies grow while staying accountable to people and the planet.



In an exclusive conversation, Juan Manuel Becerra Sánchez, a prominent figure in International Cooperation and Social Development, shares an inspiring journey and vision for sustainable construction. As a Business Director at Boom Connectors, Juan is leading projects that are not only eco-friendly but also impactful for communities worldwide.
